{"id":2103,"date":"2009-11-27T14:43:06","date_gmt":"2009-11-27T05:43:06","guid":{"rendered":"http:\/\/alm-ore.com\/blog\/archives\/2009\/11\/etrust_forming_relationships_i.html"},"modified":"2015-12-25T13:08:56","modified_gmt":"2015-12-25T04:08:56","slug":"etrust_forming_relationships_i","status":"publish","type":"post","link":"https:\/\/alm-ore.com\/blog\/archives\/2009\/11\/etrust_forming_relationships_i.html","title":{"rendered":"eTrust: Forming Relationships in the Online World"},"content":{"rendered":"<p><iframe src=\"https:\/\/rcm-jp.amazon.co.jp\/e\/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=almore-22&#038;o=9&#038;p=8&#038;l=as1&#038;m=amazon&#038;f=ifr&#038;md=1X69VDGQCMF7Z30FM082&#038;asins=0871543117\" style=\"width:120px;height:240px;\" scrolling=\"no\" marginwidth=\"0\" marginheight=\"0\" frameborder=\"0\" align=\"right\"><\/iframe>\u672c\u65e5\u3001\u7121\u611b\u60f3\u306a\u6bb5\u30dc\u30fc\u30eb\u306e\u5c0f\u5305\u304c\u5c4a\u3044\u305f\u3002\u50d5\u3078\u306e\u5b9b\u540d\u304c\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u3067\u66f8\u304b\u308c\u3066\u304a\u308a\u3001\u3069\u3046\u3084\u3089\u5916\u56fd\u304b\u3089\u6765\u305f\u3082\u306e\u306e\u3088\u3046\u3060\u3063\u305f\u3002\u30c6\u30c3\u30b7\u30e5\u30da\u30fc\u30d1\u30fc\u306e\u7bb1\u3092\u4e00\u56de\u308a\u5927\u304d\u304f\u3057\u305f\u611f\u3058\u3067\u3001\u6570\u767e\u30b0\u30e9\u30e0\u306e\u91cd\u3055\u304c\u3042\u308b\u3002\u305d\u3057\u3066\u3001\u3056\u3063\u3068\u898b\u305f\u3068\u3053\u308d\u5dee\u51fa\u4eba\u306f\u66f8\u304b\u308c\u3066\u3044\u306a\u3044\u3002<br \/>\n\u4e00\u77ac\u3001\u7206\u5f3e\u3067\u3082\u5165\u3063\u3066\u3044\u3066\u3001\u958b\u5c01\u3057\u305f\u3068\u305f\u3093\u7206\u767a\u3059\u308b\u3093\u3058\u3083\u306a\u3044\u304b\u3068\u4e0d\u5b89\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u3002\u5916\u56fd\u4eba\u304b\u3089\u6068\u307e\u308c\u308b\u3088\u3046\u306a\u3053\u3068\u3092\u3057\u305f\u899a\u3048\u306f\u306a\u3044\u3051\u308c\u3069\u3001\u5076\u7136\u50d5\u306e\u30a2\u30c9\u30ec\u30b9\u3092\u5165\u624b\u3057\u305f\u4eba\u7269\u306b\u3088\u308b\u7121\u5dee\u5225\u30c6\u30ed\u304b\u3082\u3057\u308c\u3093\u3057\u3002\u50d5\u306f\u5c11\u3005\u4e16\u3092\u306f\u304b\u306a\u3093\u3067\u3044\u308b\u90e8\u5206\u3082\u3042\u308b\u306e\u3067\u3001\u307e\u3041\u7206\u6b7b\u3057\u305f\u3089\u305d\u308c\u306f\u305d\u308c\u3068\u3057\u3066\u3001\u3053\u306e\u4e16\u306b\u672a\u7df4\u306f\u306a\u3044\u306e\u3060\u3051\u308c\u3069\u3001\u5468\u308a\u306e\u4eba\u3092\u5dfb\u6cbf\u3044\u306b\u3059\u308b\u306e\u306f\u3061\u3087\u3063\u3068\u5fcd\u3073\u306a\u3044\u3002<\/p>\n<p>\u958b\u5c01\u3059\u3079\u304d\u304b\u3001\u88cf\u5c71\u306b\u653e\u308a\u6295\u3052\u3066\u5b89\u5168\u306a\u3068\u3053\u308d\u3067\u7206\u767a\u3055\u305b\u308b\u304b\u8003\u3048\u306a\u304c\u3089\u3001\u3082\u3046\u4e00\u5ea6\u5305\u307f\u3092\u898b\u76f4\u3059\u3068\u8584\u304f\u6d88\u3048\u5165\u308a\u305d\u3046\u306a &#8220;BOOK&#8221; \u3068\u3044\u3046\u30b9\u30bf\u30f3\u30d7\u304c\u3042\u3063\u305f\u3002<br \/>\n\u3042\u3042\u305d\u3046\u306a\u306e\u304b\u3001\u672c\u306a\u306e\u304b\u3002\u3068\u5b89\u5fc3\u3057\u3066\u958b\u3051\u305f\u3002<\/p>\n<p><span style=\"display: inline;\"><a href=\"https:\/\/alm-ore.com\/blog\/archives\/2009\/11\/27\/eTrust.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"eTrust\" src=\"https:\/\/alm-ore.com\/blog\/archives\/assets_c\/2009\/11\/eTrust-thumb-300x225-1592.jpg\" width=\"300\" height=\"225\" style=\"text-align: center; display: block; margin: 0 auto 20px;\" \/><\/a><\/span><\/p>\n<p>\u4e2d\u304b\u3089\u51fa\u3066\u304d\u305f\u306e\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u793e\u4f1a\u5b66\u8005\u306e Karen Cook \u3089\u304c\u7de8\u7e82\u3057\u305f &#8220;eTrust: Forming Relationships in the Online World&#8221; \u3068\u3044\u3046\u66f8\u7c4d\u3060\u3063\u305f\u3002Karen Cook \u306b\u306f1, 2\u56de\u304a\u76ee\u306b\u304b\u304b\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u304c\u3001\u91d1\u9aea\u3067\u767d\u3044\u808c\u306e\u3068\u3066\u3082\u304a\u7f8e\u3057\u304f\u8061\u660e\u305d\u3046\u306a\u5b66\u8005\u3055\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>\u3042\u3042\u3001\u305d\u3046\u304b\u3001\u30ad\u30e3\u30ec\u30f3\u306f\u50d5\u306e\u3053\u3068\u3092\u899a\u3048\u3066\u3044\u3066\u3001\u308f\u3056\u308f\u3056\u672c\u3092\u9001\u3063\u3066\u304f\u308c\u305f\u306e\u304b\u3068\u611f\u6fc0\u3057\u305d\u3046\u306b\u306a\u3063\u305f\u3089\u3001\u4e2d\u304b\u3089\u51fa\u3066\u304d\u305f\u306e\u306f\u51fa\u7248\u793e\u306e\u4eba\u304b\u3089\u306e\u30ec\u30bf\u30fc\u3060\u3063\u305f\u3002\u51fa\u7248\u793e\u306e\u4eba\u306e\u82f1\u6587\u30ec\u30bf\u30fc\u3092\u82e6\u5fc3\u3057\u3066\u8aad\u3080\u3068<br \/>\n\u300c<i>\u3053\u306e\u672c\u306f55\u30c9\u30eb\u3067\u3059\u3088\u3002\u3067\u3082\u3001\u3042\u306a\u305f\u306f\u8ca7\u4e4f\u3067\u8cb7\u3048\u306a\u3044\u3060\u308d\u3046\u304b\u30891\u518a\u5dee\u3057\u4e0a\u3052\u307e\u3059\u308f\u3088\u3002\u3082\u3063\u3068\u6b32\u3057\u304b\u3063\u305f\u3089\u3001\u9023\u7d61\u3057\u3066\u3082\u3044\u3044\u308f\u3088\u3002\u3042\u306a\u305f\u306b\u306f\u7279\u5225\u306b 40%OFF \u3067\u58f2\u3063\u3066\u3042\u3052\u308b\u308f\uff01\u304a\u53cb\u9054\u306e\u5206\u3082\u8cb7\u3046\u3068\u3044\u3044\u308f\u3088\uff01\uff01<\/i>\u300d\uff08\u4ffa\u8a33\uff09<br \/>\n\u306a\u3093\u3066\u66f8\u3044\u3066\u3042\u3063\u305f\u3002<\/p>\n<p>\u3042\u3042\u3001\u305d\u3046\u304b\u3002\u65b0\u624b\u306e\u30bb\u30fc\u30eb\u30b9\u304b\u3002<br \/>\n\u305d\u3093\u306a\u308f\u3051\u3067\u3001\u5186\u9ad8\u306e\u3053\u306e\u30c1\u30e3\u30f3\u30b9\u306b\u300140%OFF \u3067 &#8220;eTrust&#8221; \u3092\u8cfc\u5165\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n$1=86\u5186 \u3068\u3059\u308c\u3070\u3001\u5b9a\u4fa1 $55 \u306e 40%OFF 2900\u5186\u4ee5\u4e0b\u3067\u8cb7\u3048\u3061\u3083\u3046\u308f\u3051\u3067\u3059\u3088\u3002<\/p>\n<p><!--more--><\/p>\n<p>\u540c\u66f8\u3092\u51fa\u7248\u3057\u3066\u3044\u308b Russell Sage Foundation \u306f\u3001\u3053\u305310\u5e74\u304f\u3089\u3044\u7d99\u7d9a\u3057\u3066\u300c\u4fe1\u983c\u300d\u306b\u95a2\u3059\u308b\u30b7\u30ea\u30fc\u30ba\u3092\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u306b\u793e\u4f1a\u5b66\u8005\u3001\u793e\u4f1a\u5fc3\u7406\u5b66\u8005\u3001\u653f\u6cbb\u5b66\u8005\u304c\u96c6\u307e\u3063\u3066\u3001\u4fe1\u983c\u306b\u95a2\u3059\u308b\u7406\u8ad6\u7814\u7a76\u3001\u5b9f\u8a3c\u7814\u7a76\u306b\u95a2\u3059\u308b\u3044\u3044\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e &#8220;eTrust&#8221; 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\/>\n\u30d6\u30ed\u30b0\u306e\u30b3\u30e1\u30f3\u30c8\u6b04\u306b\u306f\u3001\u3069\u3046\u305b\u6b63\u4f53\u304c\u3070\u308c\u306a\u3044\u3060\u308d\u3046\u3068\u533f\u540d\u3067\u9177\u3044\u3053\u3068\u3092\u66f8\u304d\u3053\u3080\u4eba\u304c\u3044\u307e\u3059\uff08\u3082\u3061\u308d\u3093\u540d\u4e57\u308a\u3092\u3042\u3052\u3066\u6696\u304b\u3044\u30b3\u30e1\u30f3\u30c8\u3092\u3059\u308b\u4eba\u3082\u3044\u307e\u3059\uff09\u3002\u30cd\u30c3\u30c8\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u306f\u843d\u672d\u8005\u3068\u306e\u5c06\u6765\u306e\u4ed8\u304d\u5408\u3044\u306f\u306a\u3044\u306e\u3067\u3001\u3050\u305a\u3050\u305a\u3068\u3057\u3066\u5546\u54c1\u306e\u767a\u9001\u304c\u9045\u304f\u306a\u308b\u51fa\u54c1\u8005\u306a\u3093\u304b\u3082\u3044\u307e\u3059\uff08\u3082\u3061\u308d\u3093\u8fc5\u901f\u4e01\u5be7\u306a\u51fa\u54c1\u8005\u3082\u3044\u307e\u3059\uff09\u3002<\/p>\n<p>\u3053\u3093\u306a\u4eba\u305f\u3061\u3070\u304b\u308a\u3067\u306f\u3001\u30cd\u30c3\u30c8\u4e0a\u306e\u4eba\u3005\u306f\u8ab0\u3082\u4fe1\u983c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<br \/>\n\u3051\u308c\u3069\u3082\u3001\u5b9f\u969b\u306e\u30cd\u30c3\u30c8\u4e0a\u306f\u3001\u305d\u308c\u307b\u3069\u307e\u3067\u306b\u306f\u3072\u3069\u3044\u72b6\u614b\u306b\u9665\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u30cd\u30c3\u30c8\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306a\u3093\u304b\u3067\u306f\u53d6\u5f15\u7d42\u4e86\u5f8c\u306b\u76f8\u624b\u306e\u8a55\u4fa1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3044\u304b\u304c\u308f\u3057\u3044\u4eba\u3092\u6392\u9664\u3059\u308b\u3088\u3046\u306a\u4ed5\u7d44\u307f\u304c\u3042\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u3042\u3042\u3001\u305d\u3046\u306d\u3002<br \/>\n\u30cd\u30c3\u30c8\u306f\u3001\u81ea\u6d44\u4f5c\u7528\u3067\u4f55\u3068\u304b\u3046\u307e\u304f\u56de\u3063\u3066\u308b\u306d\u3002\u30fb\u30fb\u30fb\u3068\u601d\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u3067\u3082\u3001\u5b66\u8005\u3063\u3066\u306e\u306f\u300c\u306a\u3093\u3067\u3046\u307e\u304f\u3044\u3063\u3066\u308b\u3093\u3060\u308d\u3046\u306d\uff1f\u8a55\u4fa1\u5236\u5ea6\u304c\u306a\u304f\u306a\u3063\u305f\u3089\u3001\u672c\u5f53\u306b\u30c0\u30e1\u30c0\u30e1\u306b\u306a\u308b\u3093\u3060\u308d\u3046\u304b\uff1f\u300d\u306a\u3093\u3066\u3053\u3068\u306b\u8208\u5473\u3092\u6301\u3061\u59cb\u3081\u308b\u308f\u3051\u3067\u3059\u3002\u3067\u3001\u305d\u308c\u3092\u672c\u5f53\u306b\u5b9f\u9a13\u3057\u305f\u308a\u3057\u3066\u8abf\u3079\u308b\u308f\u3051\u3067\u3059\u3002<br \/>\n\u305d\u3046\u3044\u3046\u306e\u304c\u307e\u3068\u307e\u3063\u305f\u306e\u304c\u3001\u3053\u306e\u672c\u3002<\/p>\n<p><a href=\"http:\/\/www.amazon.co.jp\/gp\/product\/4757102666?ie=UTF8&#038;tag=almore-22&#038;linkCode=as2&#038;camp=247&#038;creative=7399&#038;creativeASIN=4757102666\">\u5c71\u5cb8\u30fb\u5409\u958b\u300e\u30cd\u30c3\u30c8\u8a55\u5224\u793e\u4f1a\u300f<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.jp\/e\/ir?t=almore-22&#038;l=as2&#038;o=9&#038;a=4757102666\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\" \/>\u3092\u8aad\u3093\u3067\u8208\u5473\u3092\u6301\u3063\u305f\u65b9\uff08\u304b\u3064\u3001\u82f1\u8a9e\u304c\u82e6\u306b\u306a\u3089\u306a\u3044\u4eba\uff09\u306f\u3001\u540c\u66f8\u3092\u5165\u624b\u3057\u3066\u640d\u306f\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u305f\u9650\u308a\u3001\u3069\u3053\u306b\u3082\u76ee\u6b21\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u3001\u4ee5\u4e0b\u306b\u8a18\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<h3>eTrust: Forming Rlationships in the Online World &#8212; Contents<\/h3>\n<dt>Introduction<\/dt>\n<dd>Karen S. Cook, Chris Snijders, Vincent Buskens, and Coye Cheshire<\/dd>\n<p><strong>PART I: Effects of Reputation Systems on Trust<\/strong><\/p>\n<dt>Chapter 1<\/dt>\n<dd>The Limits of Trust in Economic Transactions: Investigations of Perfect Reputation Systems.<\/dd>\n<dd>Gary E. Bolton and Axel Ockenfels<\/dd>\n<dt>Chapter 2<\/dt>\n<dd>Third-Party Effects<\/dd>\n<dd>Davide Barrera and Vincent Buskens<\/dd>\n<dt>Chapter 3<\/dt>\n<dd>Solving the Lemons Problem with Reputation<\/dd>\n<dd>Toshio Yamagishi, Masafumi Matsuda, Noriaki Yoshikai, Hiroyuki Takahashi, and Yukihiro Usui<\/dd>\n<dt>Chapter 4<\/dt>\n<dd>In the Eye of the Beholder: Culture, Trust, and Reputation systems<\/dd>\n<dd>Tapan Khopkar and Paul Resnick<\/dd>\n<p><strong>PART II: Field Studies on the Reputation Premium<\/strong><\/p>\n<dt>Chapter 5<\/dt>\n<dd>Trust and Reputation in Internet Auctions<\/dd>\n<dd>Andreas Diekmann, Ben Jann, and David Wyder<\/dd>\n<dt>Chapter 6<\/dt>\n<dd>Online Programming Markets<\/dd>\n<dd>Chris Snijders and Jeroen Weesie<\/dd>\n<p><strong>PART III: Assessing Trust and Reputation Online<\/strong><\/p>\n<dt>Chapter 7<\/dt>\n<dd>Assessing Trustworthiness in Providers<\/dd>\n<dd>Karen S. Cook, Coye Cheshire, Alexandra Gerbasi, and Brandy Aven<\/dd>\n<dt>Chapter 8<\/dt>\n<dd>Rebuilding Trust after Negative Feedback: The Role of Communication<\/dd>\n<dd>Sonja Utz<\/dd>\n<dt>Chapter 9<\/dt>\n<dd>The Acceptance and Effectiveness of Social Control on the Internet<\/dd>\n<dd>Uwe Matzat<\/dd>\n<dt>Chapter 10<\/dt>\n<dd>Order, Coordination, and Uncertainty<\/dd>\n<dd>Coye Cheshire and Judd Antin<\/dd>\n<dt>Chapter 11<\/dt>\n<dd>Cooperation with and without Trust Online<\/dd>\n<dd>Azi Lev-On<\/dd>\n","protected":false},"excerpt":{"rendered":"<p>eTrust \u3067\u306f\u3001\u6587\u5b57\u901a\u308a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u306e\u4fe1\u983c\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3044\u307e\u3059\u3002\u5b66\u8005\u3063\u3066\u306e\u306f\u300c\u306a\u3093\u3067\u3046\u307e\u304f\u3044\u3063\u3066\u308b\u3093\u3060\u308d\u3046\u306d\uff1f\u8a55\u4fa1\u5236\u5ea6\u304c\u306a\u304f\u306a\u3063\u305f\u3089\u3001\u672c\u5f53\u306b\u30c0\u30e1\u30c0\u30e1\u306b\u306a\u308b\u3093\u3060\u308d\u3046\u304b\uff1f\u300d\u306a\u3093\u3066\u3053\u3068\u306b\u8208\u5473\u3092\u6301\u3061\u59cb\u3081\u308b\u308f\u3051\u3067\u3059\u3002\u3067\u3001\u305d\u308c\u3092\u672c\u5f53\u306b\u5b9f\u9a13\u3057\u305f\u308a\u3057\u3066\u8abf\u3079\u308b\u308f\u3051\u3067\u3059\u3002<br \/>\n <a href=\"https:\/\/alm-ore.com\/blog\/archives\/2009\/11\/etrust_forming_relationships_i.html\">\u7d9a\u304d\u3092\u8aad\u3080 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2474,4030,490],"class_list":["post-2103","post","type-post","status-publish","format-standard","hentry","category-3","tag-etrust","tag-4030","tag-490"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/alm-ore.com\/blog\/wp-json\/wp\/v2\/posts\/2103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alm-ore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alm-ore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alm-ore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alm-ore.com\/blog\/wp-json\/wp\/v2\/comments?post=2103"}],"version-history":[{"count":0,"href":"https:\/\/alm-ore.com\/blog\/wp-json\/wp\/v2\/posts\/2103\/revisions"}],"wp:attachment":[{"href":"https:\/\/alm-ore.com\/blog\/wp-json\/wp\/v2\/media?parent=2103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alm-ore.com\/blog\/wp-json\/wp\/v2\/categories?post=2103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alm-ore.com\/blog\/wp-json\/wp\/v2\/tags?post=2103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}